Friday 20 July 2012

Iphone App: Giugiaro Timeline

Some time ago I discovered that Giugiaro created an application for Iphone. It's a stylish timeline of the history of the company since foundation in 1968 giving a little description and pictures for many of the designs and is free to download. As you would imagine it's far from being a complete archive of the all the projects but it has some very nice and rare sketches and shots.
I'm not sure this was a very good idea because it is ever so clear how things have gone bad stylistically and also how the brand became more interested in industrial design that in coachworks. The very last project, named Giugiaro Brivido is in my opinion particularly useless and hideous at the same time. It's a far cry from the Bizzarrini Manta it all started with.
Here following there's a little collection of some good shots of the app, that in my opinion is definitely worth downloading HERE.
A little trivia: Do you know or can you guess what is the last picture about?


  1. I know it, it'a a design from 1983 commissioned by Voiello for a new kind of pasta! Here's an article about it: